How to Market Your Law Firm Free

Easy Method To Market Your Law Frim FREE 

  Hey guys it's Kurt and I want to tell you a little trick, that you will likely ignore, however can considerably increase your practice revenue and command you as the local authority.  The Best part is ... you can do this yourself and its free.

Its an idea that is utilized every day with clients.  The reason that I offer all this proprietary details out  totally free is due to the fact that I understand that 99. 9% of individuals out there are never to do anything with it. Although this information is incredibly valuable, and it has the capability to make lots and great deals of money for law practice all over the world

I understand, by simply humanity, many people are going to do absolutely nothing with it. So I have no issue providing all this info away totally free.

Now, the strategy that I want to share with you today that has the prospective to absolutely change your life ...,

and I'm not overemphasizing.

This is probably the absolute finest strategy that you can take to market your law practice. The problem is, 99. 9999% of you people out there are never going to do it. I indicate, it's just a truth. I just, I understand you're not going to do it.

So, here is the absolute finest method for how to market your law practice, in regards to getting clients.  So this method is created to make you an authority in your location 
of the law and your region.

So, let me offer you a perfect example of what I'm discussing. Last year, you might keep in mind there was a train crash.

The train crashed in the early morning and the I contacted my customer and I stated, "Hey, you need to pull out your mobile phone and record a two minute video talking abouthow this train crash need to not have happened. 

How there was a federal government required which  required some sort of mechanism on the train tracks that brakes the train or it engages the train's brakes if it's approaching a curve too quickly.

• If that innovation was being utilized in this train crash, It would not have occurred. So, what ended up happening is the train hit the corner too quickly and it essentially derailed.  So, I contacted my customer and I said, "Listen, what we need to do is, you need to go on cam, you need to create a video talking about how this train crash should not have actually happened,
• how they should have had this innovation
• and how it was completely preventableand
• how the government dropped the ball",

Whoever it was, I do not keep in mind the information of the storybut essentially speak about how it ought to not have actually happened, and what triggered it, and who dropped the ball and who's responsible.

So I ensured that he developed this video. And made certain that it was less than two minutes and twenty seconds long which is the maximum length your videos can be on Twitter.

So then what was done,  every reporter and every reporter covering the story in that location was discovered on Twitter 

Their Twitter and Instagram deals with, were found in addition to the Facebook profiles and email address connected with the profile. 

The attorney messaged the reporteres  "Hey, I have an intriguing take on this  story if you 'd like to have a look at it. "

So what ended up taking place was, the journalists had a look at it, they viewed it, and some of them really included the video that he 'd recordedon the news within about an hour. After that, among the journalists connected and said,"Hey, we 'd like to interview you on the 6 'o clock news.

Now this method all worked, since the lawyer took  the initiative. He taped a video from his phone while holding it sideways.  Make sure you record sideways (horizontal) due to the fact that everyone hates how tape-recording appearance while recording perpendicular.  

Record a 2 minutes video. Two minutes and twenty seconds is the max.

While talking, providing your specialist opinion, on a topic that is popular in the news. So now with my customer due to the fact that he taped this one video, what he does whenever 
there's anything newsworthy, he pulls out his phone and he sends me a video, and after that we send it to every journalist in the city. And he gets included a lot, and a great deal of 
these journalists now really contact him, due to the fact that they know that he's an authority on the figure.

It's simple,  and you acquire trust and authority in the neighborhood.

Sure there'sl ots of accident lawyers, but they currently understand this guy. They understand he's good on camera. They know his contact number, they understand his e-mail address, they could simply shoot him an e-mail and say, "Hey, I require your viewpoint on this, this story" or"Hey, can you hop on Skype and we can interview you genuine ԛuick?"

So, this technique has definitely changed his life, due to the fact that what winds up taking place is now he's ended up being an authority. He also gets links from the websites of the news organizations. And  if you do not know this, links from local companies to 
your site are exceptionally essential.

The factor that I say many people are never going to achieve success with this technique is because, my client got lucky. He got picked up on his very first shot. Most times, and I'm going to state 99% of the times, this technique reԛuires an incredible amount of persistence.

However it's worth it since it pays off.  You're going to record a video and you're not going to get a reaction. Then you're going to tape-record another video and you're not going to get a reaction. Then you're going to tape 3, four, five, six videos and you're not going to get any actions. However on that seventh video, you're going to 
get an action, and they're going to ask you,"Hey, can I feature this on our 6 'o clock news?" 
or "Hey, can I ask you, can I get a ԛuote from you?". And that's when it starts to work.

But, the problem is, is this takes perseverance. It's human nature. If you can make someone's task much easier, you're going to be valuable and they're going to wish to work with you.

So, what your task remains in terms of being an influencer is to figure outwhat the stories are that pertain to you, and determine how can you provide content that's going to boost the story and make their task much easier.

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So here's the actual technique.

You need to do this on a constant basis.
So, a great deal of lawyers  have assistants or they have somebody that addresses the phone for them or somebody sitting at the front desk.

Look, the reality is, they're sitting on Facebook anyhow. So, what you require to do, one thing you can do, and I inform this to my customer is, tell the lady on Facebook to follow 
every wire service. Tell her to follow the paper. Tell her to follow ABC, NBC, CBS, Fox, all the local affiliates that are going to be covering stories that are really taking place in your location.

When something occurs, have her send you the link so you can have a look at the story, due to the fact that they're going to report it on their website.

When they have the story, take out your phone, hold it sideways and away from you, and press "record".

Now, for best outcomes, you should go to Amazon, and get a tripod. And they have these tripods for-- created for an iPhone, for an Android. They cost possibly $5. 

That is all you need to execute this technique.

I talked to some individuals and they say "Well, I wish to wait till get a video studio set up". Do not wait ... you don't require to be best. If you are a perfectionist you'll never ever get it done. 

Don't bother with any expensive video editing or layering.   If you do this youll never ever get the video out. 

The appeal of this technique, is you take out your phone, you struck record, and you hit "Tweet". That's pretty much the technique.

So, here's the entire strategy.

Initially, you're going to monitor the news. Look at ABC, CBS, Fox, NBC, all of the regional affiliates. Look at your regional newspapers. Any time there's a story that is relevant to your practice area that you can talk about,

The secret is, it's got to be something that you actually have something to state about. Do not just talk about everything due to the fact that  the opposite effect can occur.

If you create videos and create content simply for the sake of creating content, and do not actually provide real premium value to the press reporter, it's not going to work.

They're going to think you're losing your time when they-- or they're going to believe 
you're squandering their time when they finally enjoy among your videos, so don't do that.

Just record a video when you have something to state.
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Find the article that you want to comment on and find the contact information of the press reporter. 

You can find their contact them on Twitter, Instagram, Facebook and if not simply Google their name.  You will find the info ... I promise you.  

Now tape-record the video.  When you're tape-recording the video, ensure the video is 2 minutes and twenty (2:20 sec) seconds or longer, since that is the outright maximum length you can publish to Twitter.

So now what you want to do is: 

Record the video, upload it to Twitter, and Tweet it at the reporter. State "Hey, I recorded a fast video discussing the train crash today". And ensure you tag them in it.

If they do not have Twitter, try to find their Instagram, search for their Facebook, 
look for their e-mail address. Some reporters still utilize e-mail address, but I've discovered that Twitter, is the very best place for press reporters.

If you truly want to execute this method, possibly follow up with them.

When a reported in working remote, the majority of the time they are standing around  searching Twitter or Facebook. 
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If you see that they existed recently, and you can develop contentand send it to them extremely rapidly, 
that's the appeal of the internet. You can see someone on TV, and have a video in their hand in three minutes, literally. I indicate, I'm not even overemphasizing. You can have content in their hand in 3 minutes. So, are you starting to see how effective this principle actually is?Hopefully you are. Now, if you truly want to be relentless and you really want to succeed, follow up. About an hour later on, possibly two hours later, 
send them an email, send them a Tweet. 
Send them a direct message on Twitter if they follow you back. 
Figure out a way to contact them, and state"Hey listen, I wished to see if you got that video I sent you", you know, and let them understand that you're available for comments in the future.

One of the biggest things is that follow ups will get way more actions than the initial contact. It's just human nature. That's how it always is. 
Think of the number of times somebody sends out you an e-mail and you mean to return to the more you don't get back to them, and after that 
they send you an e-mail 2 days later,"Hey, did you ever get this?", and then you say"Oh yeah, okay that's right, I got to reply to this guy. "If you're consistent, if you follow up, if you provide beneficial details, if you make their task simpler you will see a success. 
Now, step 4, and this is the tough part. You require to duplicate the process. And you require to be persistent, and you require to repeat this procedure over and over and over and over and over once again, up until you start getting results. You might do this 15 times, and not get a single mention, might not be a single piece of protection, but you will get protection.

You may have to do a hundred times. I don't understand the number of times. Every journalist is different, every market is various. Some markets are more competitive, however I ensure you if you do this and you remain relentless, you will have success. This is the method that I utilized for my own clients. I know people who have actually made millions and countless dollarsoff this method. Persevere, it will work, and don't become part of that 99. 9999% 

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