If you don’t know what a fractional Chief Marketing Officer (CMO) is you may realize that this is exactly what you need for your companies marketing strategy.
Comming from an engineering background I was unfimilar to what a CMO was untill I did more research on what exactly a fractional CMO is. I then realized that many of my clients have this need and I was already fulfilling their need as a fractional CMO without realizing it. So to understand what a fractional CMO is, let's first look at what you do when you need help with your marketing.
So if you want help with your marketing without hiring a full-time CMO or marketing executive, what are your options? Now one obvious option is you can simply outsource all the work to an agency. Now, outside of that, the needs in marketing outside of agency outsourcing are plenty. So sometimes you might consider hiring a consultant.
Now, whether you hire an agency or a consultant, there are distinct advantages and disadvantages. But the biggest disadvantages are that you lose both control and flexibility. Plus, the IP or intellectual property that you gain from working with these external resources might not be transferred sufficiently internally.
That is where a fractional CMO comes in. A fractional CMO can help you on a limited basis, but it might be all the help you need. Let me explain why. Now fractional CMOs, as the name indicates, are fractional because they work with multiple companies at once as marketing leaders. You reap the benefits of working with experienced marketing leaders at a fraction of the cost of hiring them.
And with the flexibility of being in complete control as to what work they perform for you. So what exactly is that work that a fractional CMO can perform for you, you ask. Well, some of the work that I have done as a fractional CMO has been anything from developing a digital marketing strategy from scratch, to leading the implementation of an employee advocacy training program, to working hand-in-hand with marketing teams in implementing strategic initiatives.
As well as training junior marketers in creating a new digital marketing department. Now, because fractional CMO services I provide are based on hours spent working or tasks completed, not a black box agency model nor project based consulting model, you are in complete control and have absolute transparency. As to not only where your money's being spent, but ultimately your ROI of engaging with me.
Interested in learning how I can help you as a fractional CMO? Feel free to reach out to me at the below URL today.
As anexperienced marketing expert, I would like to share some advice for entrepreneurs who are seeking success in their businesses. The first key to success is finding a niche that you're passionate about. This will enable you to create unique products or services that cater to a specific audience, giving you a competitive advantage.
Another crucial factor is establishing systems and processes that are scalable and can operate independently. This is important for long-term growth and profitability as it enables entrepreneurs to expand their operations without having to invest an excessive amount of time and energy.
Failure is an inevitable part of any entrepreneurial journey, and entrepreneurs should learn to embrace it as a learning opportunity rather than fearing it. By analyzing their mistakes, entrepreneurs can acquire new skills and insights that can help them succeed in the future.
Networking and building relationships with other entrepreneurs in the industry can also provide valuable knowledge and resources. Collaboration can aid entrepreneurs in identifying new opportunities for growth and development.
The key to long-term success is prioritizing customer needs and providing them with value. By doing so, businesses can build trust and loyalty with their customers, leading to sustainable success.
How to Prioritize
If you’re just starting out on your entrepreneurial journey, the first 30 days are the most important. Here’s what I tell my clients to think about:
1. Be clear about how you want to spend your time. It's essential that your business serves your life and aligns with your hopes, dreams, and goals. To get clear, ask yourself: What does a perfect day look like? How many hours do you want to work each week? And how important is taking time off?
2. Simplify your business model. Don't stretch yourself thin doing things that don't make sense to you - focus on creating content around your expertiseread the article, growing your email list from that audience, and promoting any paid products you create.
3. Cut out unnecessary daily tasks. Before starting a new task, ask yourself what the expected outcome is and if it leads to more money? What's the cost of doing this instead of something else? Don't waste time on unimportant tasks!
4. Prioritize having fun! People can tell when you're doing something just for the money or if it's something you actually love. Be authentic with your customers and make sure that whatever you choose to do makes sense for the next 10 years. Your business should help support an enjoyable lifestyle in order to keep going strong - so don't forget to have some fun along the way!
In conclusion, as a marketing expert, I believe that finding a niche, creating scalable systems, embracing failure, networking, and prioritizing customer needs are crucial to the success of any business. By implementing these principles, entrepreneurs can create thriving businesses that endure over time.