​Google My Business (GMB) - Google Business Profile (GPB)
What has happened in the past month to GMB/GBP listing?
Tons of people are reporting massive drops in maps rankings following the latest Google update called "Vicinity" that just rolled out a few weeks back December 2021.
For years, Google has been moving towards showing your listings in a tighter and tighter radius.
And the problem is, if you don't know how to overcome this, your rankings and visibility suffer.
If you are wondering “Why and I not getting phone calls anymore” and “ where did my Google Business listing go then you have been affected by Googles recent business listing algorithm changes.
Here is the short summary:
Business that are in the service industry are being impacted the most. Reportedly, services that are City optimized are getting suspended. In addition, services that are listed as products are also leading to suspensions. Chaz Edwards, a well know SEO guru from a Local SEO Community in Facebook, has stated “ They are now being surfaced as justifications on the listings which would argue that the data is now being related to the entity.”
We are finding that reviews are more important that ever. If you are not getting reviews from you clients and customers, you are losing out on a powerful strategy for to provide strong signals. Yes reviews are proven to matter in the local rankings especially third party review that many seo’s completely underutilize. Third-party reviews are reviews left on non-Google websites such as Yelp, AVAO and the BBB.
Most business/practice owners don’t even realize that reviews presell the prospective client when that customer lands on your business listing and reads your reviews. Your business reviews are a huge asset.
See my interview about local maps marketing
For years, Google has been moving towards showing your listings in a tighter and tighter radius.
And the problem is, if you don't know how to overcome this, your rankings and visibility suffer.
If you are wondering “Why and I not getting phone calls anymore” and “ where did my Google Business listing go then you have been affected by Googles recent business listing algorithm changes.
Here is the short summary:
- Extreme ranking fluctuations
- Reduced relevancy for keyword + city optimized listing names (Example Denver House Cleaning)
- Obscure or weak business listings appearing in the Google 3-pack
- Many GMB Suspensions
Business that are in the service industry are being impacted the most. Reportedly, services that are City optimized are getting suspended. In addition, services that are listed as products are also leading to suspensions. Chaz Edwards, a well know SEO guru from a Local SEO Community in Facebook, has stated “ They are now being surfaced as justifications on the listings which would argue that the data is now being related to the entity.”
We are finding that reviews are more important that ever. If you are not getting reviews from you clients and customers, you are losing out on a powerful strategy for to provide strong signals. Yes reviews are proven to matter in the local rankings especially third party review that many seo’s completely underutilize. Third-party reviews are reviews left on non-Google websites such as Yelp, AVAO and the BBB.
Most business/practice owners don’t even realize that reviews presell the prospective client when that customer lands on your business listing and reads your reviews. Your business reviews are a huge asset.
See my interview about local maps marketing
The two top signals that have been noted to make a difference are:
Local page optimization containing relevant and supporting content. Optimizing your pages to what the Google patents suggest is becoming a key aspect of ranking. Google tells us that the site must be structured properly and event gives us the specific key words and combinations that it is looking for to rank your website.
The way you structure your URL is highly relevant. Again, that site structure is key.
Local page optimization containing relevant and supporting content. Optimizing your pages to what the Google patents suggest is becoming a key aspect of ranking. Google tells us that the site must be structured properly and event gives us the specific key words and combinations that it is looking for to rank your website.
The way you structure your URL is highly relevant. Again, that site structure is key.
How can you overcome some of these changes if your business listing was kicked out of the GMB or GBP 3-Pack?
Establishing local relevance on your website is a technique that is specific to local Maps seo’s do.
We have a done for you solution that has been working since 2016 and we have perfected it.
It’s our Brand new Geo and Neighborhood article service.
10, 500 Word, High Quality Geo Articles For Your Website To Expand Your Google GMB Proximity Reach designed to help you overcome the Vicinity Local Google update!
These articles are specifically for your website, you'll get 10, geo relevant articles of major nearby points of interest to help overcome the brand new update.
This will help expand the proximity reach of your listing.
If you need help with your Google Maps business listing contact me at (331) 472-9756 or Book a time on my personal calander for a quick chat to see if this is a good fit for your missing business listing.
We have a done for you solution that has been working since 2016 and we have perfected it.
It’s our Brand new Geo and Neighborhood article service.
10, 500 Word, High Quality Geo Articles For Your Website To Expand Your Google GMB Proximity Reach designed to help you overcome the Vicinity Local Google update!
These articles are specifically for your website, you'll get 10, geo relevant articles of major nearby points of interest to help overcome the brand new update.
This will help expand the proximity reach of your listing.
If you need help with your Google Maps business listing contact me at (331) 472-9756 or Book a time on my personal calander for a quick chat to see if this is a good fit for your missing business listing.