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Small Business Websites

Why Should I Have Website for My Small Business?

​Small businesses have a lot on their plates, leading many to overlook their websites. Some may stop working to upgrade their pages, while others don't maintain a website at all.  Yikes.

Read on to discover why you absolutely need to have a small business site.  I'll review 8 benefits that simply might alter your mind. 

Let's get going.

​1. Offer Products and Services Online

​You'll clearly require a website to offer your products and services if you have an online shop. But brick-and-mortar shops can also benefit! 

Company owner must leap at the chance to show their products and services online. Clients will appreciate that they can see your inventory before visiting you face to face. 

Plus, they'll enjoy having the option to buy online! Even if they live right down the street, some individuals like to shop from the comfort of their own homes.

​You'll also have the ability to reach possible consumers far beyond your physical places.

​2. Look Professional

In today's world, a business without a website raises eyebrows. Customers will wonder why you have no online existence and concern where to find out more info and how to contact you.   In short, it makes you look like you do not care.  And if  you do not care about YOUR organization, why would anybody think you care about THEIRS?

Save face for your small company by producing a site. It's a fairly simple way to develop professionalism and connect with your audience. Naturally, just having a website isn't enough-- the style needs to look good and develop an optimum user experience. 

There are tools available today to assist small businesses owners tackle the job themselves with fairly good outcomes.  Nevertheless, if you see it as an opportunity and financial investment, it's a good idea to let the pros handle it. 
​
These folks handle the web world and many are extremely enthusiastic about it (myself included).  The expenses are reasonable and the ROI will make worthwhile.    

​3. Develop Credibility

​People seldom purchase the first product or service they encounter. Thus, it's not a surprise that 53% of consumers carry out research before buying. 

Aside from having a professional website to represent your service online in the exact same way you it's represented at your physical location, one of the best things you can do is show testimonials.  Google and Facebook reviews on the home page will predict social evidence and ensure visitors that your business is reputable. 

​4. Attract New Customers Through Google

Ah, now we get to what REALLY matters to company owner:  bringing in consumers.

When you have a website, you get the opportunity to appear in search engine result. Google searches are the ideal way to connect with individuals looking for products and services like yours. 

​A wise combination of SEO and paid marketing can do the job, and if you're a regional business, the benefits are even higher.

Obviously, you'll need to do a little work to get the rankings you want.  

You can make the most of natural approaches like seo (SEO) or display screen ads, PPC advertisements, etc. By utilizing appropriate keywords in your content, you can increase your chances of landing in front of relevant audiences. 

One point I 'd like to make concerning this topic, is that unlike taking the DIY method with a site, I 'd highly suggest that you leave this to the pros.  Digital online marketers and SEOs do this day in and day out and know just which tools to utilize and which buttons to press to produce visible results.

​What if I have a Google My Business and FaceBook page - isn't that enough?

​In other words, for many small companies, that's a "No". 
Consider it this way:  if a site is your physical area, GMB and FB are pop-ups at the local Farmer's Market.  So unless you only run a stand at the Farmer's Market, then you NEED A WEBSITE.  Period.

​5. Improve Your Customer Service

​You want to provide extraordinary customer care in every way you can. Let your site do much of the heavy lifting for you!

When clients visit your page, they can access the aid they require when they need it. 

Consider it as your 24/7 place that is available worldwide!

Your contact details is readily offered, enabling them to reach out for live assistance. You can likewise include troubleshooting directions, FAQs, and other resources that will let your customers assist themselves. 

Some websites even let consumers produce a log-in. Through their account, one can handle their choices, make payments, and get tailored assistance. 

​6. Consolidate Your Marketing Strategies

​If you're a company that's already participated in marketing - what are you awaiting?  You probably utilize numerous marketing methods. Possibly you have an impassioned e-mail marketing project or are active on social media. Or, perhaps you even benefit from print ads. 

In any case, it's natural for consumers to see these ads and wish to find out more. Pointing them to an appropriate landing page will provide the instructions they're looking for. You can teach them more about your products and services, encourage them to call your workplace, or direct them towards a purchase. 

​7. Stand apart From the Competition

​Did you know that 28% of small companies do not have a website? Despite the fact that site-less companies remain in the minority, creating a site will still give you the possibility to stand apart. 

Your web design need to be engaging and speak to your audience.
  It doesn't have to be expensive, however it needs to convey professionalism, which builds reliability with prospective clients. 

​8. Site Are Affordable

​Fortunately, it's easier than ever before to produce your own site. Some owners build a site via the DIY path (i.e. utilizing an online builder and spending for a hosting platform). 

​The Bottom Line-- It's an Investment

​A site is absolutely an investment.  If done effectively.  

Again, whether you do it yourself or employ somebody, make certain you have an expert, user friendly site that represents your company online.  Similarly important, make sure to take all the steps to make yourself noticeable - which's key.  If you DO have to choose between the two due to monetary restrictions, develop the site yourself, but employ an SEO or digital marketing company to get you eyeballs and clicks.  It's an investment.

If you 'd like a complimentary assessment about your web existence, contact us and we'll more than happy to chat with you.

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  • Internet Marketing Service
  • Services
    • SEO >
      • Understanding the Basics of Search Engine Optimization
    • Digital Display Advertising
    • Google Maps for Attorneys
  • Reputation Marketing
    • Get More Online Reviews
  • Book Consultation
  • Contact
  • SEO Blog
  • Why Should I Have Website for My Small Business?
  • Chicago SEO Service
  • Naperville Internet Marketing
  • Fast SEO Service
  • SEO Consultants
  • Display Ad Free Offer
  • Google Maps Changes
  • Google Maps Changes December 2021
  • Why You Might Be Struggling to Get More Customers