If you don’t know what a fractional Chief Marketing Officer (CMO) is you may realize that this is exactly what you need for your companies marketing strategy.
Comming from an engineering background I was unfimilar to what a CMO was untill I did more research on what exactly a fractional CMO is. I then realized that many of my clients have this need and I was already fulfilling their need as a fractional CMO without realizing it. So to understand what a fractional CMO is, let's first look at what you do when you need help with your marketing.
So if you want help with your marketing without hiring a full-time CMO or marketing executive, what are your options? Now one obvious option is you can simply outsource all the work to an agency. Now, outside of that, the needs in marketing outside of agency outsourcing are plenty. So sometimes you might consider hiring a consultant.
Now, whether you hire an agency or a consultant, there are distinct advantages and disadvantages. But the biggest disadvantages are that you lose both control and flexibility. Plus, the IP or intellectual property that you gain from working with these external resources might not be transferred sufficiently internally.
That is where a fractional CMO comes in. A fractional CMO can help you on a limited basis, but it might be all the help you need. Let me explain why. Now fractional CMOs, as the name indicates, are fractional because they work with multiple companies at once as marketing leaders. You reap the benefits of working with experienced marketing leaders at a fraction of the cost of hiring them.
And with the flexibility of being in complete control as to what work they perform for you. So what exactly is that work that a fractional CMO can perform for you, you ask. Well, some of the work that I have done as a fractional CMO has been anything from developing a digital marketing strategy from scratch, to leading the implementation of an employee advocacy training program, to working hand-in-hand with marketing teams in implementing strategic initiatives.
As well as training junior marketers in creating a new digital marketing department. Now, because fractional CMO services I provide are based on hours spent working or tasks completed, not a black box agency model nor project based consulting model, you are in complete control and have absolute transparency. As to not only where your money's being spent, but ultimately your ROI of engaging with me.
Interested in learning how I can help you as a fractional CMO? Feel free to reach out to me at the below URL today.