Google upgraded its video finest practices SEO guide to say if you want a video to perform well in search, location it plainly on a dedicated page.
Google has actually updated its video finest practices help file to include an area around how to help your video gain maximum direct exposure in Google Search. The updated section says "to offer your videos optimal direct exposure, produce a devoted page for each video, where the video is the most popular subject on the page.
Devoted page for video. In short, if you want the video to perform its finest in Google Search, Google stated place that video by itself devoted page, and ensure the video is positioned in the "most popular" area of the page.
Video placement. Google stated not only must you position the video by itself devoted page however also it need to be placed in as "prominent topic the on the page."
Google even illustrated the video positioning on the page in this graphic, revealing the video location at the top of the page:
Rich results may need it. Google likewise added that some Google Search functions, like key moments, live badges, and some abundant results, require the video to have its own dedicated page. Google wrote "Some functions need that kind of video page, including Key Moments, the Live Badge, and other rich outcome formats."
Video placed in multiple locations. Google said this is not to state that you can not place the video on other pages of your web site-- you can. Google said "it's great to consist of the very same video on both a dedicated page and its original page along with other details, like a news article or a product detail page." However you need to likewise search for a way to position this video by itself dedicated page.
Why we care. Here Google is providing direct and clear advice that if you desire your videos to carry out much better in Google Search, then give that video its own devoted landing page, with prominent positioning on that page.
It most likely likewise makes sense to add the video title, description and even the records of the video on that page.
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